While we were acutally assigned to read chapter 10 of "The New Influencers" I acutally found the little profile at the end of the chapter much more interesting.
The sections discussed guerilla marketing. The idea of this is to be as creative and unconventional in your marketing as possible. An example of this that the books discusses is the Night Agency, who have succesfully done campaings for many big companies, including MTV. Check out their website to see examples of their works.
This is type of marketing that I am most interested in hmm...wonder if there are any firms like this in Austin....not yet?
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I think Guerilla Marketing isb great and a good way to appeal to the "anti-marketing market" of consumers. For example the Aqua Teen Hunger Force guerilla marketing that they did last spring. TKO Advertising here in Austin offers Guerilla Marketing as an option for their clients. They even have a Guerilla Marketing Director. There website isnt that great but you can check it out at http://www.tkousa.com/.
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