The Cluetrain Manifesto abrigred

I just finished reading the theses from the cluetrain manifesto and found it pretty interesting, but I picked out a few of my favorite ones. While there were many that peaked my interest these did the most.

"In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court."

"We like this new marketplace much better. In fact, we are creating it."

"We are immune to advertising. Just forget it"

A common thread among the ones that I found the most interesting, is that they were also the most invirogorating, putting the power of the market in the hands of the customer/consumer and out of the company, almost making the company seeing as less powerful and scared under the bully of the public. I am interested to see what the rest of the class thought during our discussion after the break.

Guerilla Marketing

While we were acutally assigned to read chapter 10 of "The New Influencers" I acutally found the little profile at the end of the chapter much more interesting.

The sections discussed guerilla marketing. The idea of this is to be as creative and unconventional in your marketing as possible. An example of this that the books discusses is the Night Agency, who have succesfully done campaings for many big companies, including MTV. Check out their website to see examples of their works.

This is type of marketing that I am most interested in hmm...wonder if there are any firms like this in Austin....not yet?